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Erica has worked in commercial radio for 16 years – 10 of those with her current on-air partner at i98FM, Marty Haynes.
Born in far north Western Australia but raised in Perth, she started her career as a radio journalist and newsreader in 1993 after completing her Bachelor of Arts in English (Journalism/Theatre Arts) at Curtin University.
Erica went on to work in the UK in the mid-90’s before returning to Australia in 1998 and taking up a breakfast co-hosting role in Canberra with Marty. The pair moved to Wollongong in 2003 and have consistently enjoyed on-air success ever since.
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- What motivated you to take on a leadership position?
It’s a role that I have always gravitated towards naturally. I enjoy working as part of a team and my organisational skills allow me to help projects reach completion efficiently and effectively.
- Were you encouraged or mentored during the process of becoming a leader?
I’ve been blessed to learn and work under several inspirational people, from my highschool years through to my employment in radio newsrooms and now in an on-air capacity. Many of them were women. I’m also an avid reader of autobiographies and can always find lessons to be learned from all walks of life.
- How did you reach your current position – your career path, studies, opportunities?
I finished year 12 at Lynwood Senior Highschool in Perth, Western Australia in 1988. I was accepted into Curtin University there and graduated in 1993 with my Bachelor of Arts in English, double majoring in Journalism and Theatre Arts. While completing my degree I did a work placement in the newsroom at 92.9FM, a radio station I would later work at for three years. After graduating I was employed as one of the two Breakfast News Editors at 6NR, a community radio station on campus. During my tenure there I also worked weekends at 6iX – 1080AM, my first commercial radio appointment. I moved to fulltime breakfast at 6iX, and then weekend news at 92.9 – eventually becoming fulltime breakfast newsreader and ‘Morning Crew’ back-up announcer. In 1996 I decided to resign my position to travel overseas. I spent 6 months in the United States and then two years in the UK – the second year in a town called Derby in the East Midlands working as the breakfast radio newsreader. When my visa was up in 1998 I applied for and got a job as breakfast show co-host at FM104.7 in Canberra – which is where I met & started working with Marty Haynes, my current co-host. In 2003 we teamed up at i98fm here in Wollongong and we’ve just signed a two-year extension to our contract, which will take us through to 2011.
- How has your leadership role impacted your relationships with family, friends and colleagues?
I certainly have the reputation of someone who is bossy, opinionated, and a control freak. It’s hard to say if the same words would be used to describe a man with my qualities.
- What responsibilities do you believe you have to those who “look up to you” as a leader?
Within work? A decision maker. A moral compass (in regards to on-air content). A voice of experience. From the listener’s perspective? A sympathetic ear. A champion of local people and issues. An equal.
- How do you measure your success as a leader?
If our radio program is rating well and the team is happy. If we are making a difference to our local community.
- What has inspired you to maintain your current position, and do you have aspirations for further leadership roles?
I truly enjoy coming to work every day and talking to people. I have a deep love of news so I could see myself as a news director one day.
- What advice would you give other women who are aspiring to be future leaders?
It’s really hard to disbelieve the knockers but I think you have to press forward with what you feel in your gut to be right and try to never doubt yourself.
- How do you handle conflict and adversity in your leadership role?
Sometimes not very well! I am outspoken and wear my thoughts and my heart on my sleeve. Many an email conversation has gone awry – it’s one area of my life I still need to work hard on.
- Who is your leadership role model, and what qualities do they display that you admire?
Wayne Bennett. He is a man of actions, and not so many words. And he recognises that a team needs support much more when things are going badly than when they are going well. He said to us in an interview recently that success masks many failures, and shortcomings are only really revealed in adversity. And that is where the lessons lie. He’s a great man.
- Key advocacies / areas of support
Previous employers! Many of whom have remained friends. Colleagues in the industry, including my co-host. My family & friends.
- Memberships
Crystal Bears Women In League (a pillar of the St George Illawarra Dragons)
Girls AFL – Illawarra (#1 Supporter)
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